David Byrne, former frontman of The Talking Heads, came to us to design a visual identity for a very unusual project. His idea was to pair contemporary musicians and composers with the top colorguard teams in the country for a one-of-a-kind celebration of music, athleticism and everything that was awesome about being involved with high school extracurriculars.
I was the principal designer for this project.
Creative Direction: Stephen Doyle
Catalog Design: BAM
We responded by trying to encapsulate all that bright-eyed, joyful enthusiasm in a logo. We settled, appropriately, on a waving flag to represent the dynamic and ecstatic combo of great music and great flag twirling.
Additional work included imagery for the promotional materials as well as a promo video and on-screen graphics for the event, held at the Barclays Center in Brooklyn and the Air Canada Center in Toronto.