Bayard Cutting Arboretum
Once the home of William Bayard Cutting, this expansive Long Island estate is now a public arboretum run by the NY Parks Department. The idyllic grounds on the banks of the Connetquot River are home to a large collection of rare trees as well as a manor house designed by Frederick Law Olmsted, the designer of New York’s Central Park. The managers of the arboretum approached us to design an identity to reflect the beautiful refinement of the house and grounds. We also created a new signage and wayfinding program that would facilitate quiet meditation and the peaceful enjoyment of the arboretum’s network of paths.
Work included logo design, signage and print collateral design.
I was primarily responsible for designing the signage program as well as the map and printed materials.
Creative direction: stephen doyle
The form of the logo was based on the half-timber pattern in the gables of the historic manor house on the property.